Walmart Family Mobile is a retailer branded T-Mobile cellular service, and is one heck of a bargain, but they have an awareness problem. However, when they teamed up with VUDU to give their top-tier customers a free streamable movie every month, right as the highly anticipated Ghostbusters reboot hit the service, we knew we’d be able to grab shopper’s attention.
Partnering with Sony Pictures, we leveraged recognizable film assets to initially catch the attention of shoppers, both in-store and online. We utilized our Event Rep system to show off the program with branded photo-ops, a take-home holographic experience, and offered an exclusive VR experience to new subscribers. We then took the celebration online with social watch events and twitter parties, complete with prizes.