When Walmart Family Mobile added a free movie from VUDU to its $49 plan it gave us the key to reach areas in store where mobile had never been before. We partnered with snacking products such as Pop Secret and Swedish Fish to promote new releases on VUDU. Together we could own Movie Night and promote WFM like never before.
Through the Social Hub (familymobilehub.com) we were able to connect our Social influencers to our message and build content around movie night and our VUDU offer. We brought the benefit of the new Plus Plan to life by using Youtube celebrities Gabe and Babe with the idea of Real People, Real Plans with Real Savings.
Walmart Family Mobile is a retailer branded T-Mobile cellular service, and is one heck of a bargain, but they have an awareness problem. However, when they teamed up with VUDU to give their top-tier customers a free streamable movie every month, right as the highly anticipated Ghostbusters reboot hit the service, we knew we’d be able to grab shopper’s attention.
Partnering with Sony Pictures, we leveraged recognizable film assets to initially catch the attention of shoppers, both in-store and online. We utilized our Event Rep system to show off the program with branded photo-ops, a take-home holographic experience, and offered an exclusive VR experience to new subscribers. We then took the celebration online with social watch events and twitter parties, complete with prizes.
Once people see and use a Nokia smartphone, they’re more likely to purchase/switch. To help put Nokia smartphones in the hands of the savvy college consumer, we created the Great Nokia Hook Up, an event where students could hook themselves up with a $10,000 room makeover and other great prizes, as well as learn about the incredible Nokia Lumia 929.
67% of millennial music fans say they look their best when they're at a music festival this is a large number of potential shoppers that would uniquely benefit by Bringing Live Nation’s shopper expertise and partnership flexibility to life at Ulta. By leveraging the cultural and lifestyle relevancy of Live Nation to inspire experimentation and trial at Clarins at Ulta Clarins will tap into the major plant trend by creating a platform that empowers female music fans to celebrate the beauty that comes out at festivals when they feel their most beautiful and are in full bloom.
The Idea was to connect shoppers with the Kauai brand by introducing them to the people who make Kauai coffee. Kauai Coffee is the only brand crafted with a culture of pride, making it a brand you can’t help but feel good about.
P&G has some of the most innovative products at retail and when shoppers try them they love them. So sampling is a very important part of any new product so The Freebie machine was placed in several Wal-Mart stores as a sampling tool and with a check in on facebook a free sample was dispensed.
This art work was developed to overcome the issue that shoppers didn't realize this was a FREE sample
Bad choices are everywhere (obviously) but Toyota is a very reliable no nonsense choice. This campaign was for Toyota dealers to help illustrate how every feature of a toyota is a good choice
Febreze is a product that does best on feature during seasonal events. These displays helped bring attention to the unique sent of the season. They did so well that the retailer had a very hard time keeping them stocked.
By imagining Saatchi as a Luchador we came up with this design that was one of 12 Tshirt designs that were sold to raise money for a Saatchi&Saatchi sponsored charity.
This Design was featured in The 2009 How international design annual.
Real People, Real Plans with Real Savings.
Thats the idea behind Using YouTube celebrities Gabe & Babe as spokespeople to show how Walmart Family Mobile's $49 Plan is the best deal in wireless.
Its Infectious and its coming to Santa Monica California. This Branding project was to help rebrand and reopen a well know triathlon store in Santa Monica California.
Somewhere along the way, the dashes of our cars started looking more and more like the deck of the Starship Enterprise, and now we need someone with an ASE certification just to pop the hood. Plus, a trip to Walmart to meet our cars’ minimum maintenance requirements has turned into navigating a sea of colorful jugs touting various trademarked benefits.
But there are still a few simple things that someone with a little Street Smarts can do themselves – like change their oil. This idea returns swagger back to car ownership with useful tips and tricks so shoppers can earn street cred on everything from maintenance to customization. It will also give them a cheat sheet (in the form of at-shelf signage) to make it easier to line up their specific car needs with all those product claims and benefits.
When shoppers want to know more than just, “Where do I put the gas in?” all they need is a little Street Smarts.