Somewhere along the way, the dashes of our cars started looking more and more like the deck of the Starship Enterprise, and now we need someone with an ASE certification just to pop the hood. Plus, a trip to Walmart to meet our cars’ minimum maintenance requirements has turned into navigating a sea of colorful jugs touting various trademarked benefits.
But there are still a few simple things that someone with a little Street Smarts can do themselves – like change their oil. This idea returns swagger back to car ownership with useful tips and tricks so shoppers can earn street cred on everything from maintenance to customization. It will also give them a cheat sheet (in the form of at-shelf signage) to make it easier to line up their specific car needs with all those product claims and benefits.
When shoppers want to know more than just, “Where do I put the gas in?” all they need is a little Street Smarts.